Germinator Celebrates the Launch of its 10th Franchise

GREENSBORO, N.C. — July 22, 2020 — Germinator is proud to announce it has reached a new milestone, with its 10th franchise to date. The company has opened its doors in Greensboro, North Carolina, to provide businesses and residents with superior sanitizing and disinfecting services to help reduce the threat of harmful germs, viruses, and bacteria within an environment.

Germinator's methodology is the most unique and cost-effective means of providing enhanced antimicrobial protection for businesses and residences. The company first tests surfaces for ATP using a luminometer to detect light that can come from cellular activity. This measurement immediately provides the level of clean on a surface.

The next step is the application of Germinator's Genesis surface treatment. Genesis is a one-step cleaner and broad-spectrum sanitizer and disinfectant treatment that harnesses the power of hypochlorous acid (HOCl). Derived from naturally occurring minerals, Genesis not only eliminates odors at their source but kills a wide range of bacteria, including Staphylococcus aureus, MRSA, Salmonella enterica and Pseudomonas aeruginosa, and viruses including norovirus, rotavirus and adenovirus on hard, non-porous, environmental surfaces. It meets the Association of Official Agricultural Chemists (AOAC) germicidal spray standards for Hospital Grade Disinfection and is on the EPA's N List of products determined to meet the criteria for use against SARS-CoV-2, the virus that causes COVID-19. As a result, this treatment will eliminate bacteria and viruses that may reside in your environment without the use of harsh chemicals or fumes.

Following Genesis, Germinator applies its Shield, a water-based quaternary ammonium compound that imparts a durable bacteriostatic finish. It is EPA-registered as effective against mold, mildew, algae and odor-causing bacteria. This application creates an invisible barrier that helps combat deterioration and discoloration and promotes freshness for up to three months.

The Genesis and Shield products are applied by using an electrostatic sprayer, which is the most efficient and effective means of delivering the products to the intended application sites. After Germinator's surface treatment and protectant services, the company retests ATP levels to ensure the surfaces have achieved the intended results.

Germinator presents a lucrative opportunity for potential franchisees, as the company continues to see growing interest from consumers across every industry and market nationally.


The state of North Carolina has piqued entrepreneurs' interest because this marks the third franchise in the state. Clemente McWilliams will own and operate the Greensboro franchise, which will provide door-to-door sanitizing and disinfecting services to commercial and residential properties. McWilliams brings nearly 30 years of corporate management experience, entrepreneurship, and community engagement to Germinator. In addition to the Greensboro location, he plans to open a Germinator franchise in Raleigh in the upcoming months. McWilliams is a person of advocacy and considers the interests of those in his community first, as stated here:

"I've always been an advocate for change and transformational efforts that lead to more effective outcomes," said McWilliams." The current pandemic has been eye-opening for me, my family, and friends. During these difficult times, we want to focus our efforts on helping our community. I truly believe Germinator is a game-changer in the sanitizing and disinfecting industry and has enabled us to feel confident."

The Greensboro franchise is the latest Germinator location to launch in North Carolina. The company recently announced the opening of more franchises in the Carolinas with locations in Charlotte and Durham, North Carolina, and in Bluffton, South Carolina. The surface disinfectant market has seen considerable interest from investors and entrepreneurs in 2020. It's no surprise that this booming market results from the current pandemic and has highlighted the importance of hygiene and keeping surfaces and environments sanitized and disinfected.

Jeff Gill, CEO of Germinator, wanted to franchise his company to potential owners and entrepreneurs because it stood for something good besides making a profit. He believes Germinator's services will help create a difference for just about anyone, and potential franchise owners will be able to provide a service that's revolutionary, easy to use, and reasonably priced.

Help Secure Your Community Today

Opening a Germinator franchise can help provide communities with greater peace of mind in knowing that there's a solution to help create and maintain more hygienic environments. Upholding the highest standards of sanitizing and disinfecting, Germinator makes claims that are scientifically supported and within EPA regulations. Our research and process are further validated by our Scientific Advisory Board made up of key leaders like Dr. Roscoe Moore Jr. He was an Assistant to the United States Surgeon General for five administrations.


Germinator's business model provides potential franchisees with the opportunity to obtain financial independence and will help to create clean and hygienic environments to give people greater peace of mind. If interested, speak to a franchise specialist today by filling out the form on the page or calling us at 855-664-3769 to learn more. To schedule service, please visit www.germinator.com to find out more.