Germinator Announces First Wisconsin Location

KENOSHA, Wis. – June 15, 2020 – Germinator, a leader in sanitizing and disinfecting services for commercial and residential properties, is proud to announce its ninth location. The company has opened a Germinator franchise in Kenosha, Wisconsin, which will be owned and operated by Mike Roscioli and Mitch Costescu. The new owners are offering mobile sanitizing and disinfecting services to commercial and residential properties throughout Kenosha and Racine.

Germinator's methodology is the most unique and cost-effective means of providing enhanced antimicrobial protection for businesses and residences. The company first tests surfaces for ATP using a luminometer to detect light that can come from cellular activity. This measurement immediately provides the level of clean on a surface.

The next step is the application of Germinator's Genesis surface treatment. Genesis is a one-step cleaner and broad-spectrum sanitizer and disinfectant treatment that harnesses the power of hypochlorous acid (HOCl). Derived from naturally occurring minerals, Genesis not only eliminates odors at their source but kills a wide range of bacteria, including Staphylococcus aureus, MRSA, Salmonella enterica and Pseudomonas aeruginosa, and viruses including norovirus, rotavirus and adenovirus on hard, non-porous, environmental surfaces. It meets the Association of Official Agricultural Chemists (AOAC) germicidal spray standards for Hospital Grade Disinfection and is on the EPA's N List of products determined to meet the criteria for use against SARS-CoV-2, the virus that causes COVID-19. As a result, this treatment will eliminate bacteria and viruses that may reside in your environment without the use of harsh chemicals or fumes.

Following Genesis, Germinator applies its Shield, a water-based quaternary ammonium compound that imparts a durable bacteriostatic finish. It is EPA-registered as effective against mold, mildew, algae and odor-causing bacteria. This application creates an invisible barrier that helps combat deterioration and discoloration and promotes freshness for up to three months.

The Genesis and Shield products are applied by using an electrostatic sprayer, which is the most efficient and effective means of delivering the products to the intended application sites. After Germinator's surface treatment and protectant services, the company retests ATP levels to ensure the surfaces have achieved the intended results.


Germinator Wisconsin franchise owners have a background in the hospitality industry and understand the importance of keeping a space sanitized and disinfected and were inspired to open a Germinator to extend the services to businesses and residents throughout the area. Mike Roscioli said, "The pandemic has created an increased need for creating and maintaining hygienic environments, and we are proud to work with Germinator to offer our services to the community."


Starting a Germinator franchise can help provide communities with a sense of comfort, knowing that there's a solution to help reduce harmful germs, viruses, and odor-causing bacteria in their environments. Upholding the highest standards of sanitizing and disinfecting, Germinator makes claims that are scientifically supported and within EPA regulations. Germinator's research and process are further validated by our Scientific Advisory Board made up of key leaders like Dr. Roscoe Moore Jr. He was an Assistant to the United States Surgeon General for five administrations.

Franchise Opportunities Available

Germinator is a franchise that has a feasible startup cost and provides a solid digital marketing strategy to help local franchises maximize brand awareness, leads, and sales from the Internet. Jeff Gill, CEO of Germinator, wanted to franchise his company to potential owners and entrepreneurs because it's a socially conscious business model that could help make a difference to those who need the best in sanitizing and disinfecting services. He believes franchise owners will be able to provide a service that's revolutionary, easy to use, and reasonably priced.


The franchise model helps provide owners with the opportunity to gain financial independence and to help create and maintain more hygienic environments. If interested, speak to a franchise specialist today by filling out the form on the page or calling us at 855-664-3769 to learn more. To schedule service, please visit <www.germinator.com to find out more.